At City & Country, we believe great design should be part of the package, not something you add later. For today’s first-time buyers, having a home that feels stylish, liveable and ready from day one is essential. Interiors that are intentional and flexible, but still feel personal, are at the top of the wish list.
“First-time buyers today are much more design-aware,” says Clementine Collins, Interior Designer at City & Country. “They want interiors that feel curated, where every room serves a purpose while still feeling like a place you want to spend time in.”
Two of our distinctive developments, Factory No.1 in Bristol and Manningtree Park in Essex, show exactly how we’re helping a new generation of homeowners take their first step on the ladder without compromising on style. Though very different in character, both prioritise thoughtful design, quality finishes and layouts that support modern ways of living.
Factory No.1 is housed within the carefully restored walls of a Grade II-listed former tobacco factory in Bedminster, now reimagined as a collection of contemporary apartments. Its historic features – high ceilings, sash windows and exposed brickwork – are layered with sleek kitchens, integrated appliances and refined details. Brushed brass fixtures, deep-toned cabinetry and wide-plank flooring create a confident, urban feel, while landscaped courtyards provide calm spaces away from the city bustle. “It’s about layering historic character with contemporary interior detailing,” Clementine adds. “At Factory No.1, buyers value how heritage elements blend seamlessly with warm metal accents and a modern palette.” With prices starting at £250,000 for a one-bedroom apartment, and more than 87% of the development already sold, it proves that design-led living can be both aspirational and attainable.
By contrast, Manningtree Park takes inspiration from its countryside setting in Essex, between a traditional market town and rolling green fields. Interiors here focus on calm, tactile experiences, with soft muted tones, textured plaster walls and woven fabrics that bring a sense of comfort and warmth. Handcrafted cabinetry, stone worktops and adaptable open-plan layouts ensure homes are stylish yet practical, many flowing out to private gardens or balconies. “Buyers appreciate how Manningtree Park blends practical design with a warm, approachable aesthetic,” says Georgina Tarn, Interior Design Manager at City & Country. Sustainability is also front and centre, with energy-efficient appliances, high-performance insulation and beautifully landscaped spaces for families, pets – and even rare-breed sheep. Prices begin at £275,000 for a one-bedroom home, with two-bedroom mid-terraces starting from £325,000.
Whether your heart lies in the buzz of Bedminster or the tranquillity of Essex, our homes are designed for real life. Kitchens come fully fitted, layouts are optimised for modern living, and every finish is chosen to last. “We don’t believe in cutting corners to meet a price point,” says Clementine. “Good interior design should be part of the foundation, not an optional extra.” For first-time buyers, that means moving into a home that feels ready, welcoming and built around everyday life.
If you’re feeling inspired, our design team has three simple tips to help you shape your own interiors: maximise natural light with pale colours and sheer curtains, define areas in open-plan layouts with rugs or lighting, and always design around your lifestyle – whether that’s creating a kitchen fit for a foodie or carving out a productive workspace at home.
It’s this balance of style and practicality that has seen both Factory No.1 and Manningtree Park shortlisted in the First Time Buyer Readers’ Awards 2025. To explore the remaining homes on offer, visit www.cityandcountry.co.uk.