City & Country is proud to announce the launch of their new website, designed for easy navigation and with smart phone compatible technology, to help the growing number of people searching for properties online and on mobile.
The rapid growth of the Internet over the last 10 years has forever changed the way people, search for, buy and sell residential property. In the UK around 80% of house hunters now use the web to start their search for property, and according to internet traffic statistics expert Hitwise, around 1% of all traffic in the UK is property-related.
In response to this, City & Country, market leaders in heritage development, has announced the launch of a brand new website. The website has been designed with a strategic focus on image led content to showcase the Group’s beautiful developments but most importantly it has a greatly improved Property Search function, allowing quick and easy access to the extensive portfolio of unique homes on offer. It is also tablet-friendly with a reduced number of pages to navigate through and there is a complementary mobile specific site which includes key information for users on the go, without compromising functionality.
Reflecting City & Country’s commitment to continued growth and expansion, the website features a comprehensive Careers area - a testament to the success of the business over the last five years. It also includes a greater focus on City & Country’s extensive expertise in this niche area of conversion and development, whilst highlighting the Group’s distinguished history.
City & Country Managing Director Helen Moore, says: “We are aware that the first port of call for house hunters is no longer the estate agent window, but instead their laptop or smart phone whilst on the move. With City & Country’s rapid growth in the last five years, and with a number of new development launches scheduled this year, we required a new website to give fast and efficient access to our portfolio of exciting properties, that clearly defined our core Vision and Values and placed a greater emphasis on our Careers programme, as we’re keen to continue to develop our talent pool for the future. We’re delighted with the results, as we have already seen a 100% increase in direct website enquiries.”
The launch of the website coincides with the launch of two new sites; The General in Bristol (to be converted in to 205 stylish new City Centre homes comprising, 118 conversion apartments and houses, 87 new homes and 6 commercial units), and King Edward VII Estate, the first of its kind in the South Downs National Park, West Sussex (a unique mix of Grade II listed buildings which are being meticulously restored and converted into 162 exceptional apartments, duplexes and houses and a further range of 247 new apartments and houses to be built in the surrounding area).
Website Architect Tom Wake of Itineris, says: “City & Country’s new website is designed to reflect the business’ key messages – their experience, their expertise in the restoration of historic buildings and the quality of their work - whilst offering far greater user-friendly functionality on both conventional online platforms and smart phone technology.”
Visit www.cityandcountry.co.uk for more information.
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